Biography

Genevieve Blais is a Toronto-based director, production designer, and lens-based artist with a background in fine art photography and a deep interest in history. Her work spans broadcast commercials, music videos, and visual art, often blending cinematic storytelling with meticulous world-building.

She has collaborated with clients such as Royal Mountain Music, The Tragically Hip, and the Gord Downie Estate, and her commercial work has aired nationally. Blais’s art has been commissioned by major institutions including the Royal Ontario Museum and the Ontario Science Centre, exhibited across Canada, and featured in outlets like Beautiful/Decay, The Today Show, and Photo+ (Korea).

She is currently developing a documentary exploring celebratory death rituals, as well as a slate of narrative projects rooted in psychologically rich, visually driven storytelling.